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Nature Interactive

Working for a group of individual clients to make a cohesive whole, this nature based activity brochure wanted an individualised, quirky brochure to market their products in a fun way, instead of the dull info packed activity brochures flooding the market today.

The caricature/cartoons of the vintage combi with travelers filled to the brim with activity gear (and wildlife hitching a ride) gives a sense of fun and care-free vibes to the product. As it was too complex to use as a logo for all the brands on marketing material, it was decided a simple umbrella logo was needed of the various products which can be used with any of the other products logos without distracting from their branding when exhibiting at shows individually or under the banner of Nature Interactive. The logo was a natural ‘growing’ shape to depict nature and the elements or glyphs within represented each of the various products. The overall feel of the logo is fresh, living, nature based and upmarket.

All the activities had a little cartoon depicting their product from horse drawn carriages to dolphins and boats to yellowwood treetop canopy tour rides.

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