Updating the branding from a purely mother and child based photographic business to encompass business, corporate, family, pregnancy, child and pets, the client wanted a more professional edge to her CI whilst keeping it elegant, simple and timeless. Whites, tarnished gold’s and greys set a muted yet sophisticated palette that could work with a variety of layouts without competing with her photography but still kept the client branded. The simplicity also allowed for embossing or foiling on her fine art prints and cards.  We added a variety of hand illustrated elements for a personalized, artistic flair that she incorporates into her everyday life. These are used in themed teasers and adverts throughout the year and seasons to promote awareness and generate work.